Managed Business Websites
- Modern website build
- Mobile responsive
- Clear service pages
- Contact forms
- Basic SEO structure
- Ongoing care and updates
Websites & Lead Systems
Websites that connect enquiry to follow-up.
Your website should be part of your business system.
BaseLayer builds and manages practical websites and lead capture systems that explain the business clearly, capture enquiries properly, route them to the right person, and make follow-up easier to track.
Enquiry captured
Routed to the right person with source details included.
Website
Form
Follow-up
Why this matters
Your website is part of the operating system.
A website should not just look good. It should explain the business, build trust quickly, make enquiries easy, route leads properly and support the sales process. A website that generates enquiries but drops them into inbox chaos is not a proper business system.
Explain what the business does
Build trust quickly
Make enquiries easy
Route leads to the right person
Make follow-up visible
Connect to the business process
Be maintained properly
Services
Websites built around enquiries, routing and upkeep.
The focus is practical: clear positioning, accessible forms, lead routing, CRM or task handoff, basic reporting, managed website care and a process for what happens after someone enquires.
Landing Pages
- Campaign pages
- Service-specific pages
- Local area pages where appropriate
- Conversion-focused layouts
Lead Capture & Routing
- Enquiry forms
- Booking links
- Email notifications
- CRM, task or spreadsheet handoff
- Lead source tracking where possible
Website Care
- Hosting/deployment support
- Updates
- Basic uptime monitoring
- Content changes
- Form testing
- Technical maintenance
Google Business & Local Presence
- Google Business Profile guidance
- Location/service area clarity
- Contact consistency
- Basic local trust signals
Reporting
- Simple traffic/enquiry reporting
- Lead source visibility
- Conversion tracking where practical
Website philosophy
Make the site clear, specific and useful.
The best SMB websites are easy to understand, easy to enquire through and easy to keep accurate.
Clear beats clever.
Specific beats generic.
Enquiries should not disappear into inbox chaos.
The site should support the sales process.
Lead routing and follow-up matter as much as the form.
The site should be easy to update and maintain.
Ideal clients
Built for practical businesses that need the web to support operations.
Trades and service businesses
Regional businesses
Professional services
New business divisions
Businesses with outdated websites
Businesses that need lead capture connected to operations
Packages
Common starting points.
Starting scope confirmed after a short call.
Managed Website
A practical business website with clear pages, responsive design, contact forms and ongoing care.
Pricing confirmed after a short scope review
Website + Lead Routing
Website build plus enquiry routing, notifications and simple lead logging into your preferred workflow.
Pricing confirmed after a short scope review
Landing Page Campaign
Focused campaign or service page for a specific offer, location or business division.
Pricing confirmed after a short scope review
Website Care Plan
Ongoing technical care, updates, form checks, small content changes and practical reporting.
Pricing confirmed after a short scope review
Boundaries
Not web design in isolation.
BaseLayer's website work is strongest when the site needs to connect to operations: forms, routing, follow-up, reporting, CRM or task handoff, service pages and practical upkeep. If the job is purely brand design or visual experimentation, a design studio may be a better fit.
Common questions
Straight answers before we start.
Can this connect to our existing CRM?
Usually, yes. The right approach depends on the CRM, form tools and how leads should be handled by the team.
Do you include exact pricing on this page?
Pricing is scoped after the project shape is clear, because a simple care plan and a website plus routing workflow are different jobs.