Technology should make the business easier to run.
Baselayer exists to help established businesses make better use of the technology they already depend on.
That means understanding what is really happening, fixing the things that matter, automating work that should not remain manual and bringing clearer ownership to important technology decisions.
The problem is rarely that a growing business has too little technology.
More often, technology accumulates faster than the structure required to manage it.
Baselayer was built around the idea that technology improvement needs to sit between pure technical delivery and management decision-making.
That gap between technical delivery and business decision-making is what Baselayer is built to fill.
Led by a technology operator.
Baselayer is founder-led by Jonathan Hornby.
Jonathan's background spans network engineering, infrastructure, technology operations, service delivery, suppliers, business systems and automation, including senior leadership of complex technology environments.
That experience shapes how Baselayer approaches engagements:
understand how the technology works, understand how the business uses it, and then improve the system as a whole.
Practical before theoretical.
Technology should solve a business problem
Technical sophistication is not the objective. A better business outcome is.
Improvement needs ownership
Recommendations without a clear owner rarely become meaningful change.
Existing technology deserves a fair assessment
The answer is not always another platform or supplier. Sometimes the right decision is to fix what is already there.
Automation should remove real work
AI is useful when it improves an actual process, not when it creates another experiment for the business to maintain.
Risk should be understandable
Management should be able to understand technology and cyber risks well enough to make informed decisions about them.
Brisbane-based. Working across Australia.
Baselayer is based in Brisbane and works with businesses across Australia.
Engagements can combine remote work, workshops, onsite review and project delivery depending on the requirement.