Network and infrastructure operations
Experience with connectivity, wireless networks, multi-site infrastructure, vendors and operational reliability.
About BaseLayer Technology
Practical technology foundations for growing businesses.
BaseLayer exists to help growing businesses bring order to IT, systems, vendors, websites, automation and infrastructure without hype, overcomplication or unnecessary tools.
Many businesses grow faster than their IT operating model. BaseLayer helps teams step back, understand the current environment, fix the foundations, and build a practical roadmap for improvement.
Technology roadmap
A practical view of systems, people, vendors, infrastructure and improvement work.
Leadership
Systems
Automation
Infrastructure
Main story
Technology structure often lags behind business growth.
Systems are added one by one. Vendors accumulate. Access gets messy. Websites age. Wi-Fi and phones become inconsistent. Automation ideas appear, but the underlying processes are not ready. That creates wasted spend, operational risk and unclear ownership.
Founder-led
Founder-led and operator-focused.
BaseLayer is led by Jonathan Hornby, with hands-on experience across network operations, business systems, infrastructure, automation and technology leadership. The work is shaped by real operating environments where downtime, poor documentation, unclear ownership and vendor confusion create practical business problems.
Jonathan's background includes leading technology and network operations across operational businesses, including large wireless network environments, multi-site infrastructure, vendor coordination and business process improvement. The focus is not selling technology for its own sake - it is helping businesses create clearer, more reliable ways of working.
Business systems and process improvement
Focus on the workflows, ownership and handoffs that sit underneath tools.
Vendor and technology coordination
Practical experience turning disconnected providers, systems and responsibilities into a clearer operating model.
Automation grounded in real work
Automation and AI only make sense when the process, data, review points and ownership are clear.
What we believe
Technology should serve the work.
Good technology management is usually less about buying more tools and more about ownership, documentation and better ways of working.
Technology should make the business easier to run.
Systems should be documented.
Automation should solve real bottlenecks.
AI should be useful, controlled and grounded.
Vendors should be accountable.
Internal staff need frameworks, not chaos.
Foundations come before complexity.
How we work
Current state first, then practical improvement.
The method is intentionally grounded. Understand the business, fix foundations, build useful systems and keep improving.
1
Start with current state
Understand what is already in place before suggesting tools, vendors or projects.
2
Find the real constraints
Separate noisy symptoms from the process, ownership or infrastructure problem underneath.
3
Fix foundations first
Document the basics, improve support pathways and clarify responsibilities.
4
Build simple systems
Prefer practical, maintainable workflows that staff can understand and use.
5
Document and hand over
Leave the business with clearer processes, registers and operating rhythm.
6
Improve over time
Keep the roadmap active and adjust as the business grows or changes.
Client value
What this means for clients.
The work is practical because the problems are practical: ownership, documentation, vendors, access, systems and site reliability.
Advice is grounded in how the business actually works.
The first step is current-state visibility, not selling a tool.
Documentation and ownership matter.
Existing providers can stay where they are still the right fit.
The roadmap should be clear enough for managers, internal staff and vendors to use.
Foundations come before complexity.
Best fit
Who we work best with.
The strongest fit is a growing business where technology has become important enough to need ownership, but not mature enough to justify a full internal department.
Practical business owners
Growing SMBs
Operational businesses
Teams that want clarity
Businesses that value straight advice
Based in Brisbane, with a practical focus on Australian SMBs, regional operators and growing owner-led companies.